The two most popular Valentine’s gifts are chocolate and jewelry. New York-based jewelry company Le Vian and the global leader in premium chocolate GODIVA announced a multi-year collaboration. Premiering exclusively at KAY Jewelers stores across the United States and on KAY.com, just in time for Valentine’s Day, the first of many GODIVA x Le Vian collections will attract chocolate lovers and jewelry aficionados.
The GODIVA x Le Vian Valentine’s Day collection includes three Le Vian Chocolate Diamonds special edition necklaces that are inspired by some of GODIVA’s most beloved chocolate treats.
Le Vian has captured GODIVA’s classic dark chocolate Ganache Heart with a pendant of the same name, with Chocolate Diamonds on a 14K Honey Gold™ chain.
The collection’s Strawberry and Chocolate Heart is inspired by GODIVA’s Strawberry Crème Tarte Truffle and uses striking passion rubies as well as Chocolate Diamonds and white diamonds on a 14K Strawberry Gold® chain.
The Truffle Pendant is reminiscent of GODIVA’s Milk Chocolate Truffle and features Chocolate Diamonds and Nude Diamonds™ with a 14K Honey Gold chain.
For 2022, Le Vian forecasted Chocolate Diamonds as the obsession of the year. The GODIVA x Le Vian collaboration is our first creative interpretation of the power, pleasure and wonder of chocolate. This collection of delectable Chocolate Diamond jewels, inspired by GODIVA’s exquisite premium chocolates, were made with love to be savored by Valentines this year. – Eddie LeVian, Le Vian chief executive officer
The GODIVA x Le Vian collection advertising campaign “The Finer Things” features beautiful photography that allos viewers to admire a lavish chocolate banquet. The collection also includes a limited number of parures – jewelry pieces with complimentary ring sets created especially for the red carpet.
We are thrilled to partner with Le Vian as part of our strategy to open more people’s eyes to the wonder of GODIVA. With Le Vian being the owner and leader in Chocolate Diamonds, and GODIVA being the ‘diamond of chocolate’, this is a perfect collaboration. Both our iconic brands have core equities in artistry and innovation, as well as a mastery of their craft. The desirability and reputation that both brands have established with consumers certainly makes for an incredibly compelling offering. – Nurtac Ziyal Afridi, GODIVA’s global chief executive officer. “
Article Source: Lux Expose