Automobili Lamborghini has unveiled the remodeled Lamborghini Miami showroom which is characterized by modern and state-of-the-art design that is consistent with the Italian brand’s core values. The celebratory event at 14780 Biscayne Blvd, North Miami Beach, FL 33181 gathered a select group of VIP guests and was attended by the brand’s Chairman and Chief Executive Officer Stephan Winkelmann alongside dealer principal, Brett David.
Florida continues to be one of Lamborghini’s strongest markets. This new corporate identity will help to enhance the experiences of the loyal customers, while transitioning the company to a new era of electrified cars beginning in 2023. – Stephan Winkelmann
During the event, the Italian marque has announced another record-setting year in terms of sales. The United States remains the largest single market globally with a total of 2,472 vehicles delivered in 2021, which is an increase of 11% over 2020. The best performing market in the United States is California, which represents 26% of total U.S. sales, followed by Florida at 19%. The Super SUV Urus and the all-new flagship V12 Aventador Ultimae and V10 Huracán STO are expected to help boost a new sales dimension in 2022.
The new Lamborghini Miami showroom is characterized by polygons, sharp forms, raw surfaces and a diffusion of light and color. It offers a 360-degree retail experience to its customers that is representative of Lamborghini’s modern and cutting-edge aesthetic. An Ad Personam area provides samples of exterior and interior finishes to customize each vehicle, allowing for clients to customize their Lamborghini of choice with a plethora of combinations of colors and materials. Bespoke options include soft leathers, carbon fiber accents and special paint colors, among other selections.
The full range of Lamborghini models is on prominent display, and vibrant video walls give clients insight into the world of Lamborghini. The Collezione Automobili Lamborghini area features a dedicated space for Collezione Automobili Lamborghini clothing and accessories, available for purchase in store or online.
Article Source: Lux Expose