Maserati has completed the revamp of the brand and is for the market launch of the electric range Maserati Folgore. The Trident becomes the first Italian luxury car manufacturer to produce full-electric models.
In 2021, the Stellantis Group’s only luxury brand reported an increase in its global market share to 2.4%, specifically at 2.9% and 2.7% in North America and China, respectively. Last year, Maserati recorded growth in sales, at 41% year-on-year with a total of 24,269 vehicles delivered to customers worldwide. Adjusted Operating Income (AOI) margin stood at 5.1% and Net Revenues were €2,021 million. Such outstanding results allow the brand to carve out the path that will make it the first luxury brand to launch a 100% electric sports car. It will complete its electric line-up by 2025.
The Folgore GranTurismo will be the first car in Maserati history to adopt 100% electric solutions. Made at the Mirafiori production hub, it will debut in the market in 2023. It will offer cutting-edge technical solutions borrowed from Formula E, superb performance, comfort and elegance, all typical of the Trident. Next year, the all-new Grecale SUV will also become available in an electric version.
All Maserati models will come in a 100% electric version by 2025: the MC20 super sports car, the new Quattroporte sport sedan and the all-new full-size Levante SUV will complete the Maserati Folgore offering, to attract the new luxury consumer in all market segments.
By 2030, the entire Maserati range will be full electric. Maserati plan is part of the Stellantis “Dare Forward 2030” strategic plan announced on 1st March. All the brand’s new models will be developed, engineered and produced 100% in Italy, and will be using electric powertrains.
Article Source: Lux Expose