North American customers buying a McLaren Elva can choose the specification of their new Ultimate Series roadster. MSO Bespoke Liaison Managers are working on a 1:1 basis with customers using a virtual reality visualizer to explore every aspect of the car. With the production line shutdown experienced due to the global Covid-19 pandemic, McLaren is limiting Elva production to a maximum of 149 vehicles. This will make the Elva one of the most exclusive McLaren cars ever produced.
Customers purchasing the ultra-exclusive Ultimate Series roadster will be assigned an MSO Bespoke Liaison Manager and Visualisation Specialist to assist them. The new McLaren Advanced Visualiser (MAV) will bring to life ideas and concepts as ultra-high-quality virtual images that show a customer what proposed design themes would look like in a finished car. Developed by McLaren from software originally created for gaming purposes, the MAV uses ultra-HD resolution rendering to showcase individual Elva elements and then combine them to create a full specification. The system also allows rapid and accurate demonstration of how different colour combinations radically change the Elva’s appearance.
Customers will be able to open and close doors in virtual reality to get inside the car and experiment with different interior features, from seat colours and materials to finishes and stitching. Aerodynamic elements can also be closely checked.
Article source: Luxexpose