Roger Dubuis debuts the Soho Residence in New York City. To celebrate the opening, the Swiss watchmaker reveals the new Excalibur Monobalancier Soho, a timepiece exclusive to its first-ever boutique in the heart of Soho.
Located at 134 Wooster Street, the Soho Residence stands out thanks to its fiery red façade and a garage door for an entrance painted in a Traffic Red shade. Interiors matching the exterior run from floor to ceiling throughout. Additionally, the Maison’s motto of “No Rules Our Game” occupies the central position of the Residence in the form of a pure white anamorphic mural handcrafted by local artists.
Thanks to a partnership between Roger Dubuis and TheArsenale – the first worldwide marketplace dedicated to the motion universe – the Soho Residence brings hyper expressiveness to every inch of the space.
Cutting-edge vehicles exhibiting the very best the motion universe has to offer are displayed alongside the equally impressive timepieces, with new vehicles transforming the space each month. Following the first vehicle showcase – an Icon A5 aircraft in canary yellow – a white 2022 Lamborghini Huracan STO is currently on display.
Limited to just 8 pieces, the new Excalibur Monobalancier Soho features the skeleton automatic monobalancier crafted from Mineral Composite Fibre, a pure-white case and the Maison’s celestial signature in red. The watch comes on a white rubber strap that was graffitied with the Maison’s motto “No Rules Our Game” in red. It is adorned with the most respected certification in Haute Horlogerie, the Poinçon de Geneve.
Article Source: Lux Expose
